Sharper Image Boards up 96 Stores
Just weeks after filing for bankruptcy protection, the Sharper Image is seeking to close 96, or about half, of its retail locations, having determined that they are unprofitable.
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Just weeks after filing for bankruptcy protection, the Sharper Image is seeking to close 96, or about half, of its retail locations, having determined that they are unprofitable.
The Nielsen Company today announced its first global brand awareness campaign. As part of the campaign, it will be the sole sponsor of a special August issue of The New York Times sports magazine, PLAY, which will be dedicated to the 2008 Olympic Games in Beijing.
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Sony BMG is employing zombie guerrilla marketing to enliven sales for the commemorative album to mark the 25th anniversary of Michael Jackson’s Thriller.
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Kathy and Hoda
In an effort to battle better-rated morning fare The View and Rachael Ray, NBC may bring in Kathie Gifford for the fourth hour of NBC’s Today show.
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Magazine Publishers of America will propose new metrics to go from a circulation-based model to an audience-based model.
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The upcoming weeks may prove seminal in how marketers judge the ROI of social-media source YouTube, as Toyota rolls out a new campaign to sell its 2007 Corolla sedan.
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CBS Radio has announced a content and advertising partnership with AOL, in which it will provide content from its 150 radio stations to AOL’s online stations, and will also take over ad sales for all of AOL’s 200+ stations. In entering into the partnership with CBS, AOL is ending its ties with XM Radio.
The former WB television network may get a second life as a new website from Warner Brothers Television Group.
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Interview parent company Brant Publications has named former V magazine and V Man editor Christopher Bollen as editor in chief of the publication.
The Wall Street Journal will soon start pitching luxury advertisers on its new glossy quarterly.
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Though 84 percent of marketers agree that multicultural marketing is critical to their business, nearly 40 percent say they don’t know how much minority groups contribute to their companies’ revenues, according to a Brandiosity study conducted for Heidrick & Struggles.
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YouTube has replaced Wikipedia as the most-popular social-media website in the U.K., increasing traffic 56 percent from Jan. ‘07 to reach 10.426 million unique U.K. visitors in Jan. ‘08, Nielsen reports (via MarketingCharts).
