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The Nielsen Company today announced its first global brand awareness campaign. As part of the campaign, it will be the sole sponsor of a special August issue of The New York Times sports magazine, PLAY, which will be dedicated to the 2008 Olympic Games in Beijing.
The sponsorship is the first time any editorial issue of The New York Times has signed with an exclusive advertiser.
The campaign will also include online, radio and mobile elements, along with targeted newsstands and mailings.
“We want to welcome the world to the new Nielsen,” said Karen Watson, svp, communications for The Nielsen Company, about the campaign. Through the collaboration with The New York Times, Nielsen will “celebrate our global community as well as all the individual consumers across the world cheering their homeland teams.”
VNU became The Nielsen Company in early 2007.
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