Just weeks after filing for bankruptcy protection, the Sharper Image is seeking to close 96, or about half, of its retail locations, having determined that they are unprofitable.
The company is hoping to auction off the right to conduct store-closings to a liquidator on March 13, after having examined the finances of its 184 stores, writes Bloomberg.
The closings will reduce costs associated with the underperforming stores and will also help the company reduce debt. Sharper Image has been authorized to use $35 million worth of financing from Wells Fargo to continue to operate while it restructures.
The struggling company’s total sales fell 26 percent for the fiscal year ended Jan. 31.
The U.S. Bankruptcy Court has said it will allow the Sharper Image to mandate that gift card holders may only use the gift cards if they are using them for a purchase that is twice the value of the card.
Rival Brookstone is allowing Sharper Image cardholders to exchange the gift cards for a coupon worth 25 percent off items in the Brookstone stores.
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