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YouTube has replaced Wikipedia as the most-popular social-media website in the U.K., increasing traffic 56 percent from Jan. ‘07 to reach 10.426 million unique U.K. visitors in Jan. ‘08, Nielsen reports (via MarketingCharts).
Nearly two-thirds (63 percent) of Britons online - or 20.8 million people - visited at least one of the 10 most-popular social-media sites in Jan. ‘08; that’s 21 percent more than the 17.1 million who visited at least one of Jan. 07’s top 10.
(View tables of the most popular U.K. social media websites - and the fastest-growing ones.)
Top 10 U.K. Social Media Websites
Social networks made a strong showing in January:
Top 10 Fastest-Growing U.K. Social Media Sites
Video is “the biggest star of the 2008 social media scene,” said Alex Burmaster, an internet analyst at Nielsen Online. “Whether it’s people snacking on video clips or feasting on full-length TV programs and movies, the video sites look set to be the name on everybody’s lips as they improve their technology, the ease of use and awareness amongst our TV-loving nation. We’ll have to see if sites like vidShadow or Veoh join YouTube in being as famous as Facebook.”
Comcast is hoping to enlighten media buyers on the ways of young men ages 18-34 with its new “field guide,” titled Hunting with Lightsabers, that has been in the works for a year and is now available.
The guide provides…
One of the few remaining tabloid book review sections in the country’s newspapers bought the farm this weekend.
The Chicago Tribune, which last year moved its stand-alone book review tabloid from Sunday to Saturday, has killed the section altogether, replacing…
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Though prime time viewing on broadcast is down, all four networks are up in viewers for NFL games through the first four weeks of the season, compared to last year.
NFL games are scoring high ratings in part because the…
Most Americans are very concerned about their internet privacy and many are taking steps to limit the information that is being collected and shared about them online, according to a poll from Consumer Reports, MarketingCharts reports.
To combat what they view…
Companies are struggling with how to adapt to serve a new wave of consumers from the Millennial Generation (or Gen Y) - born between 1982 and 2001 - according to a global survey by the Economist Intelligence Unit and Alcatel-Lucent company Genesys, reports Retailer…
