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The Wall Street Journal will soon start pitching luxury advertisers on its new glossy quarterly.
With new editor Tina Gaudoin in place, prototypes of the pub are making the rounds to the advertisers who can make or break the venture.
Now that Rupert Murdoch’s News Corp owns the Wall Street Journal, the mogul’s goal is to compete with the New York Times on every front.
The launch of WSJ (newly re-christened from ‘Pursuits’) will allow the paper to connect with its wealthy readers’ personal passions in addition to their masters-of-the-universe leanings. The magazine will include articles on everyday topics such as commissioning your own artwork and managing a housefold staff. The target demo is both men and women, as a third of the Journal’s readers are women.
The new mag’s 800,000 circulation will be targeted to the 15 largest metro markets, including subscribers with a median household income of $300,000, plus a small newsstand distribution and 180,000 copies in Asian and European versions of the newspaper. All content will also be online.
WSJ, according to Women’s Wear Daily, has 25 committed advertisers lined up.
Hyper-conservative Rush Limbaugh - heard weekly by nearly 20 million listeners on about 600 radio stations nationwide - renewed his contract with Premiere Radio Networks and Clear Channel Radio, continuing syndication of The Rush Limbaugh Show.
The deal also includes…
WSJ.com’s traffic soared an impressive 94 percent in June compared to the same month last year, according to the company’s internal traffic numbers.
Total page views ballooned 45 percent, to 150 million, compared to the same month last year, writes Mediaweek.…
Kozy Shack, maker of rice and chocolate pudding, is sponsoring the New York Mets, with tubs of the pudding being sold individually at Shea Stadium as well as being included in children’s meals. And the snacks are selling so well…
Though U.K. advertiser investment committed for 2008 is staying put, discretionary spending is becoming shorter-term, at or slightly short of budget; still, WPP’s GroupM forecasts 4 percent growth in 2008 and 3 percent in 2009 for the U.K., thanks to internet…
Email is the most popular form of direct response marketing, with 35 percent of companies using it - compared to 25 percent that use traditional direct mail - according to a new survey conducted by Direct Partners (via Adweek).
The survey…
Without spam protection, the average web user can expect to get 70 spam messages each day, according to a survey by McAfee, the BBC reports (via MarketingVOX).
For the McAfee spam test, 50 people worldwide were asked to web-surf without a spam…
