The NAB, Bonneville International Corp and the National Religious Broadcasters Music License Committee has filed a brief with the DC Circuit Court challenging the Copyright Royalty Board’s decision, last year, which raised performance royalties for music streamed on the internet.
An elaborate street performance employing acrobatics, choreographed routines and signage is gaining ground with national and local advertisers.
Havas, owner of Arnold, Euro RSCG and MPG agency networks, reported strong improvements in operating income and net income for 2007.
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Rupert Murdoch, chairman of News Corp., predicted that newspapers will soon lose the more affluent readers currently served.
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Good news for direct marketers: b-to-b email list prices fell by an average of $2 per thousand, according to the Winter 2008 List Price Index from Worldata.
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In a rather odd pairing, HBO and the Postal Service have teamed to promote the virtues of letter writing and the mini series John Adams.
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Expect paid search to get more expensive while natural searches gain importance in the media mix.
Kids’ undivided attention is no longer focused on TV - 64 percent of them go online while watching TV, and 49 percent of U.S. teens do so frequently, anywhere from three times a week to several times a day - according to a Grunwald Associates social-networking study, MarketingCharts writes.
The newest in-your-face advertising is all about movie theaters.
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Race fans may smell more than burning rubber at upcoming Nascar events.
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Electronic coupons via mobile devices may be on the verge of hitting the big time, as a discount campaign from packaged goods giants like Kimberly-Clark and Procter & Gamble goes live.
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Nielsen is releasing a report today that is meant to examine the correlation between blogging activity and the box office.
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