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Race fans may smell more than burning rubber at upcoming Nascar events.
Family Circle magazine has teamed with Nascar for a new syndicated reality TV show to debut this fall. The cooking competition, Nascar: Serving It Up, will feature Family Circle recipes whipped up at Nascar events. Family Circle’s part in the promo will include editorial in the magazine and airing the show on Meredith Broadcasting, owner of 13 TV stations.
The partners believe they’ve found two great demos that taste good together: According to BrandWeek, Nascar boasts 75 million fans to Family Circle’s 21 million readers.
Serving it Up marks the latest in a push by Meredith to extend its brands to other media including TV specials and syndicated programming.
Hyper-conservative Rush Limbaugh - heard weekly by nearly 20 million listeners on about 600 radio stations nationwide - renewed his contract with Premiere Radio Networks and Clear Channel Radio, continuing syndication of The Rush Limbaugh Show.
The deal also includes…
WSJ.com’s traffic soared an impressive 94 percent in June compared to the same month last year, according to the company’s internal traffic numbers.
Total page views ballooned 45 percent, to 150 million, compared to the same month last year, writes Mediaweek.…
Kozy Shack, maker of rice and chocolate pudding, is sponsoring the New York Mets, with tubs of the pudding being sold individually at Shea Stadium as well as being included in children’s meals. And the snacks are selling so well…
Though U.K. advertiser investment committed for 2008 is staying put, discretionary spending is becoming shorter-term, at or slightly short of budget; still, WPP’s GroupM forecasts 4 percent growth in 2008 and 3 percent in 2009 for the U.K., thanks to internet…
Email is the most popular form of direct response marketing, with 35 percent of companies using it - compared to 25 percent that use traditional direct mail - according to a new survey conducted by Direct Partners (via Adweek).
The survey…
Without spam protection, the average web user can expect to get 70 spam messages each day, according to a survey by McAfee, the BBC reports (via MarketingVOX).
For the McAfee spam test, 50 people worldwide were asked to web-surf without a spam…
