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In a rather odd pairing, HBO and the Postal Service have teamed to promote the virtues of letter writing and the mini series John Adams.
Not exactly peas and carrots, right? The $5-10 million dollar campaign, all of which is being paid for by HBO, will encompass TV, print, online and retail. The campaign will also attempt to demonstrate the timeless appeal of writing letters - rather than emails. Serving as inspiration are President John Adams and wife Abigail, prolific letter writers who exchanged more than 1000 missives in the late eighteenth century.
What may be the most compelling aspect of the campaign, as reported by the New York Times, is the Postal Service’s willingness to play along. The giant mailer recently thawed its stance on working with marketers when it teamed with Pillsbury for a campaign selling holiday stamps and filmmaker George Lucas for a Star Wars campaign. The co - pro also demonstrates the openmindedness of media conglomerates such as Time Warner to look beyond conventional promotions.
The first installment of the seven-part series starts airing on HBO March 23 and will then repeat approximately twelve million times.
Radio One revenues were down 2 percent in the first quarter, from $74 million in the first quarter of 2007 to $72.5 million in Q1 of this year. Station operating income was also down, by 15 percent.
Despite declines, the…
Nintendo is focusing its latest Wii campaign on women. The newest game, Wii Fit, is a fitness game scheduled to hit stores on May 19 and, while the game is geared toward both men and women, the company thinks it…
IdeaCast, provider of custom television content and advertising in the out-of-home video category has partnered with LiveTV, provider of in-flight entertainment for commercial airlines, and now has exclusive advertising sales rights to LiveTV video assets on Continental and Frontier Airlines.…
Cablevision’s Rainbow Media, which owns AMC and IFC, will now also own the Sundance Channel.
The channel, currently owned by NBCU, CBS/Showtime and Robert Redford, will fare better with a single owner, Rainbow execs believe, according to Variety.
The $496 million…
Google leads in the European search market with more than 19 billion searches conducted in March - or 79 percent of the market - according to the comScore qSearch 2.0 rankings (via MarketingCharts). No. 3 Yandex of Russia outpaced both Yahoo and…
Barnes & Noble’s online store will begin selling subscriptions - at deep discounts - to more than 1,000 print and digital magazines.
A one-year subscription to Men’s Health will sell for $24.95, for example, rather than its $45 cover price.…
