»
The newest in-your-face advertising is all about movie theaters.
Leading cinema advertiser National CineMedia and Reactrix, creator of interactive displays, have teamed up for new, interactive lobby installations. The lobby network will feature digital video projections on floors and walls that respond to theatergoers’ movements; engaged passersby can experiment with controlling the display through different gestures tracked by motion sensors. National CineMedia’s affiliates include AMC, CineMark and Regal.
In other out-of-home news, MediaPost reported that NCM has a deal with Lexus to promote the new Lexus 2008 IS F and ScreenVision boosted its distribution through a deal with MovieTavern theaters.
All sectors of the media business will suffer from the weakened economy in 2008 and 2009, with a slump in local advertising particularly hurting newspapers and local TV, according to a new projection from Goldman Sachs.
Broadcast nets will experience…
The New York Times is shuttering its International Herald Tribune site; NYTimes.com will soon host the international news normally reserved for its sister website.
The move is not about cost savings, but rather about growth, NYTimes.com general manager Vivian Schiller…
Unilever’s Vaseline set forth on an unusual research project in a small town in Alaska. Setting up a storefront, the company began giving away free bottles of lotion and asking recipients to name the person who had recommended they come…
Meet the Press, the show hosted by Tim Russert for 17 years before his death last June, is beginning to slip in ratings.
Last month, CBS’s Face the Nation pulled ahead of Meet the Press for the first time in two…
Bloggers collectively create nearly one million blog posts each day, and half of bloggers believe blogs will be a primary source of news and entertainment in the next five years, according to Technorati’s 2008 State of the Blogosphere Report, MarketingCharts writes.…
Wal-Mart and Costco reported same-store gains in September, with sales rising 2.4% and 9% respectively. Sales at Target stores open at least a year fell 3%, writes Retailer Daily.
Below, fiscal results from the discount retail giants:
Sales of food and…
