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Nielsen is releasing a report today that is meant to examine the correlation between blogging activity and the box office.
The report looked at box office performance of 400 recent films, and found that the films that grossed at least $100 million in sales were more likely to have been blogged about.
The report is the first of a series of quarterly reports that will offer market intelligence pertaining to all aspects of the entertainment industry, writes the Hollywood Reporter.
The PreView reports will be available to the public via NielsenPreview.com. Paid members can access additional information.
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