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Electronic coupons via mobile devices may be on the verge of hitting the big time, as a discount campaign from packaged goods giants like Kimberly-Clark and Procter & Gamble goes live.
In addition to KC and P&G, Clorox, Del Monte, and General Mills are teaming with grocery retailer Kroger to test a system for distributing coupons to mobile devices, writes MediaPost. The system, using technology from Cellfire, allows consumers to look at a list of discounted products and create a list of those they wish to purchase. That list is sent to Kroger, and the discounted prices are automatically given at the cash register.
Consumers must be members of Kroger’s loyalty card program to participate.
ShopRite is testing a customer loyalty program that offers discounts, as well. Both systems could make online advertising more efficient by allowing marketers to track ad exposure as it relates to purchase patterns.
Juniper Research studies show that 208 million mobile users will make 2.6 billion transactions worth $87 billion by 2011.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Time magazine ousted Cosmo as the top magazine for college students in this year’s Anderson Analytics fall survey.
Time also jumped past People, which was last year’s No. 2, writes Ad Age. A Time spokesperson said the magazine did not run…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
