Conde Nast Flirts with ‘Dwell’
Conde Nast may be making eyes at Dwell, despite a category wide slump.
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Conde Nast may be making eyes at Dwell, despite a category wide slump.
The rumors that Kathie Lee will join the Today show have proven to be well-founded.
If your clients want exposure in the NCAA Men’s Basketball Tournament you better move quickly and bring your Black Card.
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As sports fans eagerly await March Madness - the NCAA Men’s Division I Basketball Tournament - advertisers are also anticipating the 19-day event, which ranks among the top sports marketing shindigs, with network TV ad sales projected by TNS to reach $545 million, reports MarketingCharts.
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Better nowA Starbucks’ head-scratcher last month that involved very well-publicized nationwide store-closings may have been lost on consumers.
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Nielsen is expected to announce a new service, one that will use set-top boxes to track people’s TV-viewing habits, as early as today. The service is an attempt to help the company compete with upstarts like TiVo and TNS that offer second-by-second viewing data.
The New York Times Co.’s CEO told investors that ailing competition may be good for the Times, as the paper uses the opportunity to make the brand even stronger with its readership. While many papers across the country have slipped in circulation percentages in the double digits, The Times has lost just 7.2 percent of its daily circ.
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The past four years have been ugly for America’s top newspapers in terms of print circulation.
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Dunkin’ Donuts and Yahoo are teaming to offer quick online recaps of sports and entertainment news.
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Viewing video content online is already widespread, but expectations for online video are different from those for TV - it’s perceived as “free, low-resolution, snackable content,” concludes an ABIresearch whitepaper based in part on an online survey, MarketingCharts reports.
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Chief marketing officers are making good on their desire to become head honchos. Just last week, Uli Becker, CMO of Reebok, was made president and CEO, and he is just one of many in a recent trend.
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European regulators approved Googles’ $3.1 billion acquisition of DoubleClick, deeming the purchase unharmful to competition in the online ad market.
GE’s chairman is again trying to squelch persistent rumors that General Electric plans to unload NBC Universal after the summer Olympics.
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Nielsen ran into trouble yesterday during a regularly scheduled meeting to talk with clients about various initiatives, including one to begin using its live national sample to test simultaneous measurement of both TV and online viewing beginning this fall.
