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If your clients want exposure in the NCAA Men’s Basketball Tournament you better move quickly and bring your Black Card.
CBS has announced that inventory for the telecasts beginning March 20 is 95 percent sold out and that it expects to bring in about $450 million in TV ad revenue over the course of the contest’s run. TNS predicts that number to be closer to $545 million.
Impressive but understandable numbers at $1.4 million a pop for a :30 spot in the championship telecast. The network will also pick up another $21 million in ad revenue, an amount that has doubled in each of the past three years, for internet streamings.
Ever a good seller, ad sales for the tournament telecasts are ahead of last year’s levels and will likely end up more than 12 percent over 2007, as reported by MediaWeek. There’s a bit of inventory available for late-to-the-court marketers, but advertisers will need to commit to buying packages to get in the game.
New advertisers to March madness are Chevron, Liberty Mutual and Starwood Hotels.
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