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It just may be that the public’s appetite for stories about Britney’s breakdowns and J. Lo’s babies is becoming sated.
The category has been slipping for at least a year. Now, Bauer Publishing, which has been one of the last large publishers to sign on for the Audit Bureau of Circulations’ Rapid Report service, has reported circ. estimates for January that show In Touch and Life & Style each missed their rate bases twice in the month, writes Mediaweek.
In Touch missed its 1 million rate base by 12.8 percent and by 1.1 percent, while Life & Style missed its 550,000 rate base by 7.8 percent and 7.6 percent.
Competitor OK also missed its rate base twice in January, by 0.6 percent and 3.1 percent. OK over-delivered on its 1.25 million base in the first eight issues of the year.
Some publishers are delaying posting their numbers, irritating media buyers. People and Us Weekly, for example, have yet to post for any of their 2008 issues. The ABC plans to consider measures that will ensure publishers post in a more timely manner.
Celebrity titles spent much of last year hiking cover prices and dealing with resultant slips in newsstand sales. Bauer’s titles each increased newsstand prices by $1, and reacted to slipping sales by chopping their rate bases.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Time magazine ousted Cosmo as the top magazine for college students in this year’s Anderson Analytics fall survey.
Time also jumped past People, which was last year’s No. 2, writes Ad Age. A Time spokesperson said the magazine did not run…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
