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A sparkling balance sheet has left CBS in the position to make some acquisitions; The Weather Channel might be a good fit if the price is right, the network’s president and CEO Les Moonves said during McGraw-Hill’s Media Summit this morning.
Facebook is not in the cards, Moonves said (via Broadcasting & Cable).
He touched on NBC/News Corp.’s Hulu (CBS will accomplish the same goals with its CBS Audience Network platform, though it will not rule out participation in Hulu), Katie Couric (she’s doing a great job and the media should be ashamed of reporting on her hair rather than her reporting) and March Madness (avails are nearly sold out and the company is heading toward a $23 million windfall).
Moonves said the fastest-growing division of CBS is outdoor, due partly to digital billboards.
Moonves’ optimism strikes a discordant note amid the doom-filled news about the economy; he claims CBS isn’t feeling the effects of the slowdown, though there have been “some hits” in the smaller markets, particularly local radio and TV. The company is hoping that international revenue will rise from about 10 percent to about 20 percent within the next three to five years, according to the Hollywood Reporter.
Sprint will deliver live radio broadcasts of all NFL games, plus television broadcasts of eight Thursday night games on the NFL Network.
The radio coverage will begin Sept. 2; Thursday night television broadcasts will start Nov. 6.
Radio broadcasts include…
Hachette’s Home magazine is closing its doors, following a serious slip in ad pages in the first half of the year.
Ad pages for Home were down 31 percent in the first six months of 2008. Across the board, shelter…
Eight-time Olympic medalist Michael Phelps will be featured on the front of Kellogg’s Frosted Flakes and Corn Flakes boxes beginning next month, rather than on the iconic General Mills cereal that is more generally known for featuring sports greats.
The…
Timberland’s new ad agency, Leagas Delaney, has told the company that its promotion of environmental causes is distracting from its products, the Wall Street Journal reports (via Environmental Leader).
After seeing revenues decline six percent to $210 million on lower sales in…
The new editor of the Chicago Tribune, Gerry Kern, has sent a memo to staffers saying that “the experience of the news is as important as the news itself.”
The phrase is meant to offer an explanation for the changes the…
Polo Ralph Lauren will soon launch what will become one of the mobile web’s first ecommerce sites.
Polo hopes to stay ahead of a trend that is moving slowly from Asia to the United States, said David Lauren, senior vp…
