Beer Brand Seeks Connection with Mexican Men in the U.S.
Cerveza Tecate is starting a new campaign to connect with Mexican men living in the U.S.
Cerveza Tecate is starting a new campaign to connect with Mexican men living in the U.S.
Pepsi is bypassing traditional media to launch its new carbonated beverage, Tava.
Despite the report published by the New York Post’s Page Six, which stated that the bubbly Oprah protege Rachael Ray may get the boot at the end of her syndicated talk show’s contract, the show’s director of publicity says the show is here to stay.
February retail sales took an unexpected hit indicating that the recession may finally be official.
The CW has commissioned a fresh take on Brenda, Kelly and Dylan with a spinoff of the 90’s teen sudser Beverly Hills, 90210.
Microsoft and Yahoo are talking about a merger, a shift from recent weeks when Microsoft made an unsolicited bid for Yahoo.
Despite widespread fears of a global economic recession, TV advertising net revenues worldwide will reach $123 billion in 2008, up 5.8 percent from 2007 - thanks in part to the impact of the Olympics - according to a new report from Informa Telecoms & Media, MarketingCharts writes.
The $65.2 billion gifts and home decorative accents market, having already increased 72 percent from its 2002 level of $37.9 billion, is now poised for further growth, according to a Unity Marketing study, writes MarketingCharts.