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Cerveza Tecate is starting a new campaign to connect with Mexican men living in the U.S.
Tecate, distributed stateside by Heinken USA, is one of Mexico’s leading beer brands. The Spanish-language ads will focus on the achievements of Mexican men living in the U.S. and will bear the tag line ‘Con Caracter’ or ‘With Character.’
The campaign is made up of 18 vignettes featuring Mexican working men and each ad uses Mexican colloquialisms, such as ‘Por los que saben de que lado masca la iguana,’ or ‘For those who know on which side the iguana chews.’ The lead-off :30 TV spot starts March 14 during ‘Solo Boxeo Tecate,’ a weekly Telefutura boxing program sponsored by Cerveza; it will later roll out to Spanish-language networks such as Univision, Azteca America, and Fox Sports en Español. Print ads, Business Wire, will run in Spanish-language newspapers such as Los Angeles’ La Opinion, according to the company. Radio and out-of-home ads will hit 36 key Hispanic markets, such as Los Angeles, Phoenix, Tucson and Dallas.
XM Satellite Radio will air extensive coverage of the 92nd running of the Indianapolis 500 in the days heading up to the May 25 race.
The Indianapolis 500 can be heard on the IndyCar Series Racing channel (XM channel 145)…
Ogden’s Herbs for Health magazine is being folded into big-sister publication the Herb Companion.
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Barnes & Noble is launching a guerilla marketing campaign as part of a larger effort to promote its how-to website, Quamut.com.
The site - which touts itself as the “go to how to” - offers professionally written info that answers how-to…
Fox will air fewer commercials than usual during two of its fall programs, dramas Fringe and Dollhouse. Each episode will run as many as 50 minutes of story, compared to standard dramas which average about 42 to 44 minutes.
The…
Targeting advertising toward African Americans, Hispanics, Asians and Whites requires distinct media plans, because these groups use traditional media differently - and their new-media adoption patterns also vary, according to an analysis by BIGresearch, writes MarketingCharts.
“Understanding how media consumption behaviors…
For the sixth consecutive year, the number of millionaire households ($1MM+ net worth, not including primary residence) in the U.S. increased significantly, reaching some 9.9 million, according to TNS’s annual Affluent Market Research Program (AMRP), writes MarketingCharts.
The number of millionaire households…
