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Sports Illustrated’s archive, SI Vault, launches in beta this week with 150,000 articles, 500,000 photos and a slice-and-diceable search function that allows users to search for very specific criteria.
The Vault will also include digital versions of past magazines, including ads, according to Portfolio.
Sports Illustrated’s research has shown that readers of all ages are hungry for the historical perspective, says Jeff Price, president of SI Digital. As if to prove his words, on the day Green Bay Packers quarterback Brett Favre announced his retirement, old stories about Favre on SI.com generated 150,000 page views.
In February, SI.com pulled 8.8 million unique visitors, per Nielsen NetRatings. Competitor ESPN.com’s press kit boasts 18 million per month.
Analysts say old material is less attractive to advertisers in general. But the low cost of building and maintaining the database, coupled with the likelihood that archived material will improve Sports Illustrated’s organic ranking in search engines, make the move worth the trouble, writes The New York Times (via MarketingVox).
Sports Illustrated says revenue from the Vault will account for five percent of online revenue in its first year of operation.
CBS Radio has launched a video platform allowing its 140 radio stations the ability to create personalized branded video players to feature station content.
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The New York Times will increase the newsstand price of its Monday-Saturday editions to $1.50, effective Aug. 18. The current price is $1.25.
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The last time a…
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