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Video game advertising network Massive Inc. has extended and expanded its partnership with Electronic Arts to offer dynamic, in-game advertising for EA video games through 2010.
The new agreement will allow EA to further expand the opportunities available for advertisers by adding more titles to the network and extending the participation of existing titles, according to the companies. Participating titles will include the next iterations of Madden NFL football, NBA LIVE basketball, NASCAR racing and NHL hockey.
Massive will continue to be the exclusive in-game ad network for PC and Xbox 360 platforms of EA’s Need for Speed.
Microsoft-owned Massive will continue to deliver ad placements on the fly, allowing advertisers to swap out messaging frequently, writes Mediaweek.
In 2007, the North American market for in-game console advertising was estimated to be worth just $12 million; within three years, that number is expected to reach nearly $650 million, according to IDC video game market analyst Billy Pidgeon (via the Globe and Mail).
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Time magazine ousted Cosmo as the top magazine for college students in this year’s Anderson Analytics fall survey.
Time also jumped past People, which was last year’s No. 2, writes Ad Age. A Time spokesperson said the magazine did not run…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
