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If you’re prone to flashbacks, you may want to shield your eyes when you take the tots to Horton Hears a Who.
Diaper maker Huggies is running a :60 ad preceding the Dr. Suess-inspired movie for its kids’ bath and body products - an ad featuring a flamingo shaped like a toilet and a hippo with a soap dispenser for a head. The ads will show on more than 3,500 movie screens nationwide through April 24.
Webisodes featuring the ‘Cleanteam,’ according to BrandWeek, will run on Nickjr.com, BabyZone.com, Parenting.com and Kaboose.com.
Huggies’ owner Kimberly-Clark spent $1.4 million on media for Cleanteam in 2007, per Nielsen Monitor-Plus. The Cleanteam campaign is the latest in KC’s strategy to increase its nontraditional efforts, spending for which should reach 34 percent of its marketing budget in 2008.
In 2007, Kimberly-Clark was estimated to have spent 25 percent on nontraditional advertising, compared with 10 percent the previous year. The company is expected to continue the trend in the next couple of years. Loyalty programs is one area on which the company has been focusing. In the past week, K-C has partnered with Kroger grocery stores to offer online and mobile clipless coupons to consumers.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
CNN plans to offer newspapers a wire service as an alternative to the Associated Press. CNN, which already runs an internal wire service, will explain its new, expanded service to editors from about 30 papers who are visiting Atlanta this…
Time magazine ousted Cosmo as the top magazine for college students in this year’s Anderson Analytics fall survey.
Time also jumped past People, which was last year’s No. 2, writes Ad Age. A Time spokesperson said the magazine did not run…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
