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Viewers anticipate returning shows, American Idol finale, November’s election, MLB baseball and the Summer Olympics.
Marketing services agency Carat surveyed 1,000 primetime viewers over 18 and found that only 9 percent of viewers are watching more TV since the strike ended, while 82 percent are holding steady at their strike viewing levels.
62 percent will watch their favorite shows once the shows are back on air; 55 percent said they’ll return to their favorite TV shows even if the shows do not come back until next fall or winter. 5 percent will not return to their favorite TV shows at all.
The Summer Olympics, according to Carat, will be a draw for 48 percent of the group and 40 percent are interested in watching coverage of the 2008 presidential election. 32 percent are looking forward to the American Idol finale in May and 27 percent savor the beginning of the baseball season in April. March Madness/NCAA Basketball Tournament will pull 25 percent to their loungers.
For more findings from the survey, including tables, see coverage by MarketingCharts.
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