»
Nearly all adults 18-49 with a college degree and an annual household income of over $50,000 listen to the radio each week.
According to Arbitron’s preliminary findings from its RADAR 96 survey, 95 percent of that demographic tune in to radio over the course of a week. RADAR Network affiliates (which account for over 50 percent of all radio stations) reach 84 percent of this demo. They also reach 84 percent of adults 25-54 in households with a college degree and an annual household income of $75,000 or above.
Overall, RADAR networks reach 82 percent of all radio listeners ages 12+, 84 percent of listeners ages 18-34, and 84 percent of listeners ages 18-49.
More stats from the RADAR 96 March 2008 Radio Listening Estimates:
Complete results will be released Tuesday, March 25, 2008.
About the report: RADAR is the standard currency for national network radio ratings, measuring 57 individual radio networks. These networks are operated by ABC Radio Networks, American Urban Radio Networks, Crystal Media Networks, Dial Global Inc., Jones MediaAmerica Inc., Premiere Radio Networks and Westwood One Radio Networks.
The sample size for RADAR 96 has been increased to more than 225,000 respondents. This begins a new sample increase initiative; this larger sample ensures more stability for key demographic estimates, dayparts and Market-by-Market Analysis reports, which reports the Top 100 DMAs.
All sectors of the media business will suffer from the weakened economy in 2008 and 2009, with a slump in local advertising particularly hurting newspapers and local TV, according to a new projection from Goldman Sachs.
Broadcast nets will experience…
The New York Times is shuttering its International Herald Tribune site; NYTimes.com will soon host the international news normally reserved for its sister website.
The move is not about cost savings, but rather about growth, NYTimes.com general manager Vivian Schiller…
Unilever’s Vaseline set forth on an unusual research project in a small town in Alaska. Setting up a storefront, the company began giving away free bottles of lotion and asking recipients to name the person who had recommended they come…
Meet the Press, the show hosted by Tim Russert for 17 years before his death last June, is beginning to slip in ratings.
Last month, CBS’s Face the Nation pulled ahead of Meet the Press for the first time in two…
Bloggers collectively create nearly one million blog posts each day, and half of bloggers believe blogs will be a primary source of news and entertainment in the next five years, according to Technorati’s 2008 State of the Blogosphere Report, MarketingCharts writes.…
Wal-Mart and Costco reported same-store gains in September, with sales rising 2.4% and 9% respectively. Sales at Target stores open at least a year fell 3%, writes Retailer Daily.
Below, fiscal results from the discount retail giants:
Sales of food and…
