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Though again atop the rankings of U.S. social-networking sites, MySpace.com’s audience grew just 4 percent in February from Feb. ‘07, whereas second-place Facebook’s more than doubled, growing 102 percent year over year, according to custom lists compiled by Nielsen Online, MarketingCharts reports.
(See table of top 10 social networking sites, Feb. ‘08.)
LinkedIn, meanwhile, increased its unique audience a whopping 271 percent year over year, reaching 7.4 million in Feb., compared with 2.0 million a year earlier - and challenging fourth-place Windows Live Spaces.
MySpace’s unique audience totaled 55.4 million in February, more than double Facebook’s 20.0 million.
Top Blogger Sites
(View table of top 10 blogging sites, Feb. ‘08.)
Google’s Blogger remained atop the blog site rankings with 37.2 million unique visitors, up from 23.6 million in Feb. ‘07 - or a growth of 58 percent.
WordPress was up an impressive 209 percent year over year, increasing its unique audience to 16.5 million.
Fifth-place TheHuffingtonPost.com’s growth was also impressive: Its unique audience grew from 1.1 million in Feb. ‘07 to more than 3.7 million - or 241 percent.
Clear Channel’s operating results for the first quarter were flat, reflecting a continued weak demand for radio advertising. Outdoor advertising performed better than radio in the quarter for the second quarter in a row, with revenue gains of 12 percent.…
Among the near-constant doom and gloom reporting about the newspaper industry, every now and then comes a story that points out how smaller, community newspapers are bucking the trend.
Small town newspapers are faring better than most of their regional…
Busy moms apparently aren’t willing to waste their “me time” watching television commercials.
According to new research from MindShare that focused on American mothers, reading, surfing the web and watching television were the top me-time - or personal down-time -…
Ryan Seacrest is in talks with CNN to replace Larry King, according to sources close to Seacrest.
The source, however, also says, “I don’t think it’s going to happen,” writes Fishbowl LA.
Seacrest is currently host of E! News, American Idol…
Editors at Hachette’s digital operation will do well to have their digital skill sets firmly behind them. The company has reportedly chopped 15 editorial jobs from a staff of about 100 in its digital operation; those positions will eventually be…
Most CMOs with more than 10 years of experience describe themselves as “extremely loyal” to specific brands, according to a survey of marketing officers at Fortune 100 companies conducted by LoyalTV.com, a video sharing website.
92 percent of CMOs with…
