Hoops Pay off Huge for Sports Sites
Top-shelf advertisers are getting a piece of the action as office workers and serious sports fans alike get pumped for the NCAA men’s basketball tournament.
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Top-shelf advertisers are getting a piece of the action as office workers and serious sports fans alike get pumped for the NCAA men’s basketball tournament.
Mobile subscribers’ perception of their mobile operators has shifted - 66 percent said they view them as data connectivity providers, but 20 percent said they view them as aggregators and providers of multimedia content and services, according to a 3-ple Media survey, writes MarketingCharts.
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Search engine marketing (SEM) spending is taking budget share from other marketing efforts - not only offline but also online - according to preliminary findings from the 2007 State of the Market survey by the Search Engine Marketing Professional Organization (SEMPO), reports MarketingCharts.
A veep at CBS Interactive wants big video content producers to come up with combined ratings that include both online and offline viewings.
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As 2008 wraps, Nickelodeon and MTV Networks Kids and Family Group will boast 6,600 online games, up from 5,000, and will feature tools that allow users to create their own online games.
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Out-of-home advertising was strong in 2007, outperforming most other media and seeing 70 percent of its 10 categories record nice spending bumps.
GM, in what could signal a no-look-back shift to digital marketing, will dedicate half of its $3 billion budget to digital and one-to-one marketing in the next three years.
Major newsweeklies underwent major changes in 2007, but it’s too soon to tell if the overhauls will have the hoped-for impact.
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February was not a good month for Journal Communications - revenue for its 35-station radio group was down 11.5 percent for the month from February ‘07.
Honda’s luxury Acura brand is targeting the youthfully upscale via a partnership with Starwood’s W Hotels. Guests of the hotel will be able to reserve an Acura MDX at Acura-staffed desks in W lobbies.
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Feeling the pinch of the economy and encroaching low-cost providers such as McDonalds, Starbucks may start a loyalty program to bolster U.S. sales.
Web widgets (small modules of content or advertising that users can add to profile pages, blogs and other sites) are becoming ubiquitous, and U.S. companies will spend $40 million in 2008 - up from $15 million in 2007 - to create, promote and distribute them, according to eMarketer, MarketingCharts reports.
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Steelcase, in purchasing all the renewable energy credits produced by a new 10 megawatt wind farm in Panhandle, Texas, also gets naming rights to the wind farm, which will be called the “Wege Wind Energy Farm, provided by Steelcase,” for Peter Wege, a Michigan environmentalist and Steelcase founding family member.
