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Major newsweeklies underwent major changes in 2007, but it’s too soon to tell if the overhauls will have the hoped-for impact.
Both Time and Newsweek did serious tinkering in 2007; each mag went through redesigns, while Time also changed its publication date to Friday and cut its circulation.
But according to a new report from the Project for Excellence in Journalism, it’s too soon to tell if the changes will keep the newsweeklies healthy in a fragmented marketspace. The 700-page report, which examined multiple media outlets, stated that 2007 was a big year for newsweeklies to shift content online and focus more on opinion and analytical reporting, rather than just regurgitating facts that are easily found from free and up-to-the-moment sources.
The PEJ, as noted in Folio magazine, is a project of the Pew Research Center.
Volvo will become the first automaker to offer HD Radio as standard equipment in all but one of its 2009 models. The running change becomes effective next month on the 2009 Volvo model lineup.
“Our drivers expect the highest quality…
The current issue of Cottage Living will be its last. Time Inc., in the midst of a major restructuring, is closing the books on the title.
The magazine had a solid start four years ago and managed to boost circulation…
Samsung Mobile has extended its branding campaign that has seen charging stations being installed at major airports across the country.
115 new charging stations have been installed throughout George Bush Intercontinental Airport in Houston, Miami International Airport, and Washington Dulles…
China Central Television, China’s top TV network, brought in 9.26 billion yuan, or $1.36 billion, during the live auction that is its version of the upfront earlier this week.
That’s a 15% increase in revenue over last year, though the…
Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.
Though the study,…
An overwhelming majority of mothers in America (90%) saw the economy getting weaker even before the collapse on Wall Street, and more of them now (40%) feel stressed about their current family life than feel good about the way things…
