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Top-shelf advertisers are getting a piece of the action as office workers and serious sports fans alike get pumped for the NCAA men’s basketball tournament.
AT&T, State Farm, UPS and Sprint are just a few of the marketers buying real estate on site such as ESPN.com, CBS SportsLine.com, Yahoo Sports and Fox Sports to get in front of all the March Madness hoopla.
With millions of people engaged in friendly wagers, sites that offer bracket games are scoring big. And March Madness, already a peak time for internet usage, is getting more and more popular - Yahoo’s Tournament Pick ‘Em game jumped 66 percent last year, to about 1.5 million users.
CBS Sports, reported the NY Post, will show all 63 games on the web for the first time. The net estimates it will bring in more than $21 million in online ad revenue from ‘March Madness on Demand’ this year, up from $9 million last year.
In 2006, CBS, which streamed the first four rounds of the championship series, underestimated the draw of the event. It capped the number of simultaneous streams at 260,000, leaving thousands of eager fans unable to view the games.
The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”
The SRA has been working with Arbitron in…
The Chicago Tribune’s new design will launch on Sept. 29, Tribune Co. chief operating officer Randy Michaels says. No details on the redesign have been released; the paper has already been decreasing its editorial pages to create a more even split…
Teens are not the best demo to target with cell phone advertising, according to a new study from comScore. Though they are cell phone-savvy, most of them - 70 percent - have their phones paid for by parents, which means…
CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.
Fox…
Generation Y is the most self-indulgent, Generation X is the most innovative, and Boomers are the most productive, while the “Silent Generation” and the “Greatest Generation” are the most admired, according to a recent survey by Harris Interactive, writes MarketingCharts.
Conducted for…
To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…
