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Out-of-home advertising was strong in 2007, outperforming most other media and seeing 70 percent of its 10 categories record nice spending bumps. The communications category led with a 35.7 percent jump to just over $655 million. Overall, outdoor grew 7 percent to $7.3 billion in 2007, according to the Outdoor Advertising Association of America.
Other winners in out-of-home included services and amusements, up 4.9 percent to just over $1 billion; insurance and real estate, up 9.2 percent to $721 million; and automotive which increased by 11.8 percent to $342.3 million.
Three categories saw losses: media and advertising, retail and financial. The numbers, reported in Mediaweek, fold in billboards, street furniture, transit and alternative media.
Radio stations in the U.K. reacted with outrage when they learned of a report by researchers from the University of the West of England which accused them of promoting excessive drinking.
The study looked at 1,200 hours of radio output,…
General Motors posted sales of 308,817 vehicles in August. That’s a drop of 20 percent from August of last year - but 31 percent better than July.
In order to boost sales as much as possible during a time when…
A new digital out-of-home network to reach golfers is launching to 100 retail locations in the next two months. The network will be available in Dunham’s Sporting Goods, Golf Etc., Golf USA, Pro Golf, and ParMasters, among others.
Fox says that viewers’ attention to commercials is higher when fewer commercials are aired. The revelation comes as a result of testing the network has done for its freshman thriller, Fringe, which will premiere Sept. 9 with limited commercials and shorter…
Worldwide sales of mobile phones will reach 1.28 billion units in 2008 - up from 1.15 billion units in 2007 - an 11 percent increase from last year, according to Gartner, Inc - (via MarketingCharts).
While the mobile phone market is poised for…
Consumers in all income segments are cutting back spending, and doing so to a greater extent recently than at the beginning of the second quarter, according to a comScore study examining changes in consumer attitudes and perceptions about the U.S. economy…
