»
Consumer magazines pulled about 18.5 percent of the total ad spending in 2007, up about 1 percent compared to 2006.
The only other medium to achieve that much growth in terms of total share was internet display advertising (which does not include search), which grew from 6.4 percent in 2006 to 7.4 percent in 2007, according to the Magazine Publishers of America.
All other non-digital media except for outdoor showed declines in terms of share.
Overall advertising expenditures for 2007 rose 0.3 percent versus 2006 (per the latest U.S. advertising revenue data from TNS Media Intelligence). Also per TNS, the share of total revenues for TV slipped 0.45 percent to 44.2 percent, newspapers fell a little more than 1 percent to 17.4 percent, and radio’s was down 0.3 percent, to just over 7 percent.
The MPA is claiming its Magazine Marketing Coalition’s ad campaign promoting the value of advertising in consumer magazines a success: Since 2004, the year before the campaign launched, consumer magazines’ advertising share has risen 2 percent. The goal of the coalition was to raise magazine advertising revenue share by at least 1 percent by the end of 2007.
“Despite concerns over a softer economy, and with overall ad expenditures for 2007 relatively flat, the growth in ad share for consumer magazines demonstrates that advertisers recognize the power of our medium,” said Nina Link, president and CEO of the MPA. “And not only are magazine print properties holding their own, the digital extensions of our brands are certainly benefiting from the rise in internet spending as well.”
Radio stations in the U.K. reacted with outrage when they learned of a report by researchers from the University of the West of England which accused them of promoting excessive drinking.
The study looked at 1,200 hours of radio output,…
General Motors posted sales of 308,817 vehicles in August. That’s a drop of 20 percent from August of last year - but 31 percent better than July.
In order to boost sales as much as possible during a time when…
A new digital out-of-home network to reach golfers is launching to 100 retail locations in the next two months. The network will be available in Dunham’s Sporting Goods, Golf Etc., Golf USA, Pro Golf, and ParMasters, among others.
Fox says that viewers’ attention to commercials is higher when fewer commercials are aired. The revelation comes as a result of testing the network has done for its freshman thriller, Fringe, which will premiere Sept. 9 with limited commercials and shorter…
Worldwide sales of mobile phones will reach 1.28 billion units in 2008 - up from 1.15 billion units in 2007 - an 11 percent increase from last year, according to Gartner, Inc - (via MarketingCharts).
While the mobile phone market is poised for…
Consumers in all income segments are cutting back spending, and doing so to a greater extent recently than at the beginning of the second quarter, according to a comScore study examining changes in consumer attitudes and perceptions about the U.S. economy…
