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‘Luxury SpaFinder’ Nixes Print Pub, Expands Online

SpaFinder Inc. is shutting down its bi-monthly print publication, Luxury SpaFinder with the July edition, and is moving the whole kit and kaboodle online.

Luxury SpaFinder Interactive will be published monthly in English, French, German, Italian, Spanish and Japanese, according to Fishbowl NY. Circulation is expected to be 500,000 initially, with a potential readership of 6 million.

Melisse Gelula, spa beauty editor of Luxury SpaFinder and former travel editor for Fodor’s Travel Publications, has been named editor in chief of Luxury SpaFinder Interactive. Sarah Day, who was previously the print magazine’s production director, will serve as vice president of SpaFinder’s Global Publishing Group and will oversee the new interactive publication as well as the company’s worldwide spa directory, Global SpaFinder.

According to SpaFinder data, annual revenues for the global spa industry are approximately $45 billion, roughly three times as large as the $15 billion+ U.S. spa industry.

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Rush Limbaugh Renews Contract w/Premiere and CC Radio

Hyper-conservative Rush Limbaugh - heard weekly by nearly 20 million listeners on about 600 radio stations nationwide - renewed his contract with Premiere Radio Networks and Clear Channel Radio, continuing syndication of The Rush Limbaugh Show.

The deal also includes…

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WSJ.com Reaches Audience High, Site Traffic Nearly Doubles for June

WSJ.com’s traffic soared an impressive 94 percent in June compared to the same month last year, according to the company’s internal traffic numbers.

Total page views ballooned 45 percent, to 150 million, compared to the same month last year, writes Mediaweek.…

Outdoor read more like this »

Game-Day Pudding Works Well at Shea; Some Fans Grumble

Kozy Shack, maker of rice and chocolate pudding, is sponsoring the New York Mets, with tubs of the pudding being sold individually at Shea Stadium as well as being included in children’s meals. And the snacks are selling so well…

Television read more like this »

U.K. 2008 Ad Spend Growth Revised Downward to 4%

Though U.K. advertiser investment committed for 2008 is staying put, discretionary spending is becoming shorter-term, at or slightly short of budget; still, WPP’s GroupM forecasts 4 percent growth in 2008 and 3 percent in 2009 for the U.K., thanks to internet…

Interactive read more like this »

Direct Partners: Email Top DR Tool for Big Biz

Email is the most popular form of direct response marketing, with 35 percent of companies using it - compared to 25 percent that use traditional direct mail - according to a new survey conducted by Direct Partners (via Adweek).

The survey…

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Spam Still a Problem; ‘Finance’ Tops Spammers’ Favorite Topics

 Without spam protection, the average web user can expect to get 70 spam messages each day, according to a survey by McAfee, the BBC reports (via MarketingVOX).

For the McAfee spam test, 50 people worldwide were asked to web-surf without a spam…

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