The security pedestals in drugstore chains have become yet another outlet for advertisers. StoreBoard Media, based in New York, sells ad space on five-foot by two-foot full-color panels on both sides of each security pedestal.
Yahoo is reaching out to Bay Area consumers with a radio campaign in a move that some say seems a little, well, desperate.
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Despite bad hair and make-up faux pas, local news personalities are trusted by television viewers, according to a new study to be unveiled by Hearst-Argyle Television.
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The Web 2.0 investment boom may be peaking, even as venture capitalists pumped a record $1.34 billion into 178 Web 2.0 deals in the U.S. in 2007, up nearly 88 percent over amounts invested in 2006, according to new data from Dow Jones VentureSource, MarketingCharts reports.
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Americans conducted nearly 10 billion core searches in February - a 6 percent decline from January, primarily because Feb. is a shorter month - according to the monthly comScore qSearch analysis of the search marketplace, MarketingCharts writes.
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If the U.S. is indeed in a recession, as some analysts are already saying, it is the online companies and companies that are diversified overseas that will survive and perhaps even thrive. Broadcasters, magazine publishers, newspapers and cable operators may be in for stormy seas.
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QuadrantOne, the new online ad sales network launched by Gannett, Hearst, The NY Times Co. and Tribune Co. has managed to snare online ad space from the Newspaper Consortium, in an effort to create a larger pool of online ad inventory.
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Rupe is continuing to make his presence felt in the pages of his new toy, the Wall Street Journal.
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