Google’s Search Share Again Up, Yahoo’s Down, in February

Americans conducted nearly 10 billion core searches in February - a 6 percent decline from January, primarily because Feb. is a shorter month - according to the monthly comScore qSearch analysis of the search marketplace, MarketingCharts writes.

Core Search Rankings

Share of Searches - view Top 5 table.

• In February, Google Sites increased share of core searches to 59.2 percent from 58.5 percent the previous month.
• Yahoo Sites ranked second with 21.6 percent, followed by Microsoft Sites (9.6 percent), AOL LLC (4.9 percent), and Ask Network (4.6 percent).

(For related graph, see “Online Search Share, January & February 2008.”)

Number of Search Queries - view table of Top 5.

• Americans conducted 9.9 billion searches at the core search engines - a 6 percent decline from January. The number of searches declined at each of the core search engines.
• Google Sites recorded more than 5.8 billion core searches, followed by Yahoo Sites with 2.1 billion, and Microsoft Sites with 953 million.

Expanded Search Rankings

(See table of the top 10 properties by number of searches, Feb.)

Among the highlights:

• The February 2008 analysis of the Top 50 properties worldwide where search activity is observed found that Google Sites led with 7.4 billion searches.
• Yahoo Sites ranked second with 2.3 billion searches, followed by Microsoft Sites (984 million), and AOL LLC (864 million).