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Despite bad hair and make-up faux pas, local news personalities are trusted by television viewers, according to a new study to be unveiled by Hearst-Argyle Television.
Ads that run during local news programs drive purchases more than any other medium, the study found, Mediaweek writes. According to the study, local news is one of the least TiVo’ed program types and TV is the first choice of consumers seeking news and information.
The study is being released just a month after a Forrester Research survey showed that, once DVR penetration hits 50 percent, more than half of leading marketers plan to cut their TV spend by as much as 12 percent. 62 percent said they believed TV ads were less effective.
Hearst-Argyle, which commissioned the new study from Frank N. Magid Associates, will release the results this week during the Television Bureau of Advertising’s annual conference.
Targeting advertising toward African Americans, Hispanics, Asians and Whites requires distinct media plans, because these groups use traditional media differently - and their new-media adoption patterns also vary, according to an analysis by BIGresearch, writes MarketingCharts.
“Understanding how media consumption behaviors…
Ogden’s Herbs for Health magazine is being folded into big-sister publication the Herb Companion.
A reader survey revealed that the two publications had virtually identical purchasing habits, interests and demographics, said publisher and editorial director Bryan Welch (via Folio). The Herb…
Small banner ads on mobile devices result in the same level of brand recall as a :30 spot on TV, said mobile advertising leader for Verizon Wireless Stephanie Bauer Marshall.
The data, which Marshall said came from a commissioned study…
Bravo, Apple, Showtime, HBO, Absolut and Levi’s are the gay-friendliest brands, whereas Wal-Mart, Dunkin’ Donuts, Cracker Barrel, Exxon Mobil and Samsung are the least gay-friendly, according to (pdf) the 2008 Prime Access/PlanetOut Gay and Lesbian Consumer Study, MarketingCharts reports.
(See chart: “Companies…
Apple has opened its newest retail store, and, at about 20,000 square feet, it’s the largest Apple store in the U.S. Worldwide, it is smaller only than the store on London’s Regent Street.
The store, in Boston, includes an entire level…
The Chicago Tribune will ring in its first new managing editor in three decades; George de Lama, managing editor for 30 years, or what he calls “two lifetimes’ worth of adventures,” is moving on.
Hanke Gratteau, currently deputy managing editor…
