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The security pedestals in drugstore chains have become yet another outlet for advertisers. StoreBoard Media, based in New York, sells ad space on five-foot by two-foot full-color panels on both sides of each security pedestal.
Advertisers get all pedestals in a store for the length of their cycle, writes Media Life. StoreBoard offers the program in 43 states, including New York, Los Angeles, Chicago, Philadelphia, San Francisco, Dallas, Boston and Washington, D.C. Participating stores include CBS, Rite Aid, Eckerd, Save-on, Duane Reade, Longs and Jewel-Osco.
Aveeno, Unilever, Procter & Gamble, Hershey, Energizer, Pfizer and Vonage have all used the security pedestal advertising.
Advertisers can also reach drugstore shoppers on water coolers, via instore radio, on drug bags and on photo envelopes.
Targeting advertising toward African Americans, Hispanics, Asians and Whites requires distinct media plans, because these groups use traditional media differently - and their new-media adoption patterns also vary, according to an analysis by BIGresearch, writes MarketingCharts.
“Understanding how media consumption behaviors…
Ogden’s Herbs for Health magazine is being folded into big-sister publication the Herb Companion.
A reader survey revealed that the two publications had virtually identical purchasing habits, interests and demographics, said publisher and editorial director Bryan Welch (via Folio). The Herb…
Small banner ads on mobile devices result in the same level of brand recall as a :30 spot on TV, said mobile advertising leader for Verizon Wireless Stephanie Bauer Marshall.
The data, which Marshall said came from a commissioned study…
Bravo, Apple, Showtime, HBO, Absolut and Levi’s are the gay-friendliest brands, whereas Wal-Mart, Dunkin’ Donuts, Cracker Barrel, Exxon Mobil and Samsung are the least gay-friendly, according to (pdf) the 2008 Prime Access/PlanetOut Gay and Lesbian Consumer Study, MarketingCharts reports.
(See chart: “Companies…
Apple has opened its newest retail store, and, at about 20,000 square feet, it’s the largest Apple store in the U.S. Worldwide, it is smaller only than the store on London’s Regent Street.
The store, in Boston, includes an entire level…
The Chicago Tribune will ring in its first new managing editor in three decades; George de Lama, managing editor for 30 years, or what he calls “two lifetimes’ worth of adventures,” is moving on.
Hanke Gratteau, currently deputy managing editor…
