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Rupe is continuing to make his presence felt in the pages of his new toy, the Wall Street Journal.
In a continuing shift toward covering more general news and offering shorter articles, The Wall Street Journal’s Marketplace section will undergo some changes, writes The New York Times. Fewer business features and fewer columnists will be on the section’s front page. Instead, the front page of Marketplace will contain more hard news articles about events in the corporate world.
The Wall Street Journal’s front page has already changed significantly since Rupert Murodch’s News Corp. bought WSJ parent Dow Jones in December. The front page used to rely heavily on business news and long, explanatory, investigative or offbeat articles; now, it contains less business news and longer pieces and focuses more on breaking news and politics.
Murdoch has implemented the changes in his quest to overtake The New York Times as the country’s top paper, and is said to have sent a note to the Grey Lady’s chairman and publisher Arthur Sulzberger Jr. in December, saying, “Let the war begin.”
Hyper-conservative Rush Limbaugh - heard weekly by nearly 20 million listeners on about 600 radio stations nationwide - renewed his contract with Premiere Radio Networks and Clear Channel Radio, continuing syndication of The Rush Limbaugh Show.
The deal also includes…
WSJ.com’s traffic soared an impressive 94 percent in June compared to the same month last year, according to the company’s internal traffic numbers.
Total page views ballooned 45 percent, to 150 million, compared to the same month last year, writes Mediaweek.…
Kozy Shack, maker of rice and chocolate pudding, is sponsoring the New York Mets, with tubs of the pudding being sold individually at Shea Stadium as well as being included in children’s meals. And the snacks are selling so well…
Though U.K. advertiser investment committed for 2008 is staying put, discretionary spending is becoming shorter-term, at or slightly short of budget; still, WPP’s GroupM forecasts 4 percent growth in 2008 and 3 percent in 2009 for the U.K., thanks to internet…
Email is the most popular form of direct response marketing, with 35 percent of companies using it - compared to 25 percent that use traditional direct mail - according to a new survey conducted by Direct Partners (via Adweek).
The survey…
Without spam protection, the average web user can expect to get 70 spam messages each day, according to a survey by McAfee, the BBC reports (via MarketingVOX).
For the McAfee spam test, 50 people worldwide were asked to web-surf without a spam…
