»
Yahoo is reaching out to Bay Area consumers with a radio campaign in a move that some say seems a little, well, desperate.
The ads are designed to convince listeners to use Yahoo’s search function rather than Google’s. They note that Yahoo offers drop-down menus with related suggestions as users type their search words, CNet News writes. “You won’t find that on your Google page,” the ad claims.
Raj Gossain, vp of marketing for the Yahoo Search team, says Yahoo is superior to Google and wants to remind users that there is a choice of search engines. “We’ve got a better, simpler, easier-to-user mouse-trap,” he is quoted as saying.
The campaign, which touts some new features added to the search engine in October - such as search assist, short cuts and multimedia results - was planned back in December, before Microsoft made its unsolicited bid for the company, according to Gossain.
The ads will be rolled out in more markets, but Gossain would not say where, or how much Yahoo is spending.
Clear Channel Radio has launched what it hopes will be a valuable tool for media buyers unfamiliar with the radio format.
TotalRadius.com is a site that showcases the variety of offerings to advertisers - from digital media to traditional radio, from…
The Chicago Tribune will ring in its first new managing editor in three decades; George de Lama, managing editor for 30 years, or what he calls “two lifetimes’ worth of adventures,” is moving on.
Hanke Gratteau, currently deputy managing editor…
For the first time, WNBA players will be wearing jerseys sporting a sponsor logo during the regular season, due to a partnership between the league and McDonald’s.
In addition to emblazoning its logo on the jersey, McDonald’s will get its…
CBS has agreed to purchase CNET in an all-cash deal at a 44 percent premium above CNET’s current market value. The company has agreed to paid $11.50 a share for CNET, which closed at $7.95 per share yesterday.
Apart from…
Maverick investor Carl Icahn is preparing to mount a proxy bid for Yahoo, reports The Wall Street Journal (via MarketingVox).
Since Microsoft withdrew its bid for the company, Icahn has purchased 50 million Yahoo shares. He is expected to try erecting his own…
Macy’s same-store sales outperformed competitors JC Penney and Nordstrom in the first quarter, falling just 2.6 percent.
Same-store sales at JC Penney dropped 7.4 percent, while Nordstrom’s declined 6.5 percent in the quarter. Revenue for the company beat analyst estimates,…
