DTV Awareness, Confusion on the Rise
Consumers are more aware of the coming DTV switch, with 59 percent of Americans saying they know about the February 2009 switch from analog to digital TV signals.
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Consumers are more aware of the coming DTV switch, with 59 percent of Americans saying they know about the February 2009 switch from analog to digital TV signals.
The FDA’s requirement that print publishers include information on where to report side effects on drug ads began today.
Hachette Filipacchi Media has decided to give Ty Pennington his own magazine on a quarterly basis.
Due in part to new strategic partnerships, shifts took place among the top Internet Yellow Pages (IYP) sites in 2007, with Yellowpages.com Network becoming the IYP search market leader in Q4 2007, according to a comScore study of national IYP search activity, MarketingCharts writes.
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Online shopping by African-Americans, Asians, Hispanics and other minorities has increased dramatically during the past five years, according to a report from The Media Audit, MarketingCharts writes.
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Even during a recession, diamonds may be a girl’s best friend. Tiffany & Co.’s U.S. net sales for the fourth quarter gained 4 percent, though same store sales fell 1 percent. Worldwide, same-store sales grew 7 percent, with net sales soaring 10 percent, and some experts say that luxury goods sales, particularly for companies like Tiffany, will continue to be strong in spite of a weak economy.
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The Justice Department’s antitrust division has approved the proposed merger between XM and Sirius satellite radio companies; the deal now awaits FCC approval.
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Advertisers in the U.S. will spend $25.9 billion online this year, according to eMarketer’s revised US Internet ad spend projections - slightly lower than the its October 2007 forecast of $27.5 billion online ad spend in 2008, MarketingCharts writes.
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Jericho’s nutty fans - the few of them that seem to be left - will certainly be devastated to learn that the drama, which was revived following a grass-roots protest last year, has been nuked for good.
