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Hachette Filipacchi Media has decided to give Ty Pennington his own magazine on a quarterly basis.
Originally, Ty Pennington At Home was published as a special-interest test, last spring, but the publisher has decided to make it a quarterly, with an initial distribution of 500,000, writes Mediaweek.
The first issue will hit newsstands March 25, with a $4.99 cover price. The 112-page second issue will contain 33 pages of ads, according to Folio.
Shelter magazines have been an iffy undertaking in the last couple of years. Even Martha Stewart couldn’t make a go of it with her newest launch, Blueprint, which folded after less than two years in print. Conde Nast, which shuttered its 100+ year-old House & Garden in December, is said to be considering the purchase of shelter book Dwell, despite a category wide slump.
Clear Channel’s operating results for the first quarter were flat, reflecting a continued weak demand for radio advertising. Outdoor advertising performed better than radio in the quarter for the second quarter in a row, with revenue gains of 12 percent.…
Among the near-constant doom and gloom reporting about the newspaper industry, every now and then comes a story that points out how smaller, community newspapers are bucking the trend.
Small town newspapers are faring better than most of their regional…
Busy moms apparently aren’t willing to waste their “me time” watching television commercials.
According to new research from MindShare that focused on American mothers, reading, surfing the web and watching television were the top me-time - or personal down-time -…
Ryan Seacrest is in talks with CNN to replace Larry King, according to sources close to Seacrest.
The source, however, also says, “I don’t think it’s going to happen,” writes Fishbowl LA.
Seacrest is currently host of E! News, American Idol…
Editors at Hachette’s digital operation will do well to have their digital skill sets firmly behind them. The company has reportedly chopped 15 editorial jobs from a staff of about 100 in its digital operation; those positions will eventually be…
Most CMOs with more than 10 years of experience describe themselves as “extremely loyal” to specific brands, according to a survey of marketing officers at Fortune 100 companies conducted by LoyalTV.com, a video sharing website.
92 percent of CMOs with…
