»

NBC’s ‘Year-Round’ Season Announced Next Week

Say good-bye, Jamie

True to its promise to advertisers, NBC is announcing its new schedule early. It will hold a presentation next Wednesday to unveil not only its fall schedule but its plan for fresh, midseason content and summer programming.

Clear Channel Deal Near Collapse, Updated

An article in the Wall Street Journal says the deal to take Clear Channel private is “near collapse.”

Motorola Morphs into Two Publicly Traded Companies

Following a year in which Motorola lost its standing as the world’s No. 2 mobile handset supplier to Samsung Electronics, the company has decided to split into two publicly traded companies.

Email Marketers in Trouble as ‘Spam’ Definition Evolves to Mean ‘Unwanted’

The definition of spam has effectively changed from “unsolicited commercial email,” an idea based on permission, to a perception-based definition - i.e., it’s unwanted - according to the “Spam Complainers Survey” by Q Interactive and MarketingSherpa, reports MarketingCharts.

2007 U.S. Advertising Expenditures Up Just 0.2%

The U.S. advertising market continued to sputter at the end of 2007 and finished the year with measured spending of $148.99 billion, up 0.2 percent from 2006, according to TNS media intelligence. Fourth-quarter expenditures fell 0.1 percent from a year earlier, it said, MarketingCharts writes.

advertisement
MARKETING JOBS
advertisement