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Say good-bye, Jamie True to its promise to advertisers, NBC is announcing its new schedule early. It will hold a presentation next Wednesday to unveil not only its fall schedule but its plan for fresh, midseason content and summer programming.
NBC announced its intention to move from a fall television season to one that offers new shows throughout the year. Media buyers, for the most part, have applauded the move, though they have said that for the move to be effective, NBC will have to air new, scripted shows during summer months, not just reality fare.
Fox has pointed out that it has been releasing new shows at mid-season and during the summer months for several years, and called the NBC announcement smoke and mirrors.
If NBC is serious about its plans to offer a year-round television schedule and not just a gussied-up fall season with some mid-season and summer additions, it could shake up the traditional May upfronts, writes Media Life.
So far, NBC has already renewed two scripted shows, Life and Chuck. Both will get big relaunches next fall. The Office, Heroes, My Name Is Earl and Deal or No Deal will also be back. Medium is expected to be renewed, as are ER - for one final season - and all three Law & Order shows.
Bionic Woman and Journeyman have bitten the dust.
Clear Channel’s operating results for the first quarter were flat, reflecting a continued weak demand for radio advertising. Outdoor advertising performed better than radio in the quarter for the second quarter in a row, with revenue gains of 12 percent.…
Among the near-constant doom and gloom reporting about the newspaper industry, every now and then comes a story that points out how smaller, community newspapers are bucking the trend.
Small town newspapers are faring better than most of their regional…
Busy moms apparently aren’t willing to waste their “me time” watching television commercials.
According to new research from MindShare that focused on American mothers, reading, surfing the web and watching television were the top me-time - or personal down-time -…
Ryan Seacrest is in talks with CNN to replace Larry King, according to sources close to Seacrest.
The source, however, also says, “I don’t think it’s going to happen,” writes Fishbowl LA.
Seacrest is currently host of E! News, American Idol…
Editors at Hachette’s digital operation will do well to have their digital skill sets firmly behind them. The company has reportedly chopped 15 editorial jobs from a staff of about 100 in its digital operation; those positions will eventually be…
Most CMOs with more than 10 years of experience describe themselves as “extremely loyal” to specific brands, according to a survey of marketing officers at Fortune 100 companies conducted by LoyalTV.com, a video sharing website.
92 percent of CMOs with…
