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The network known for tearjerker chick flicks is making its greatest investment in programming to date, planning to nearly double its slate of 17 original dramas from last year to produce 30 original movies this year.
In addition to boosting its original fare, the network is completing a library acquisition of 99 classic films from Disney-ABC Domestic Television. Titles include The Shaggy Dog, Old Yeller, The Parent Trap and Flubber.
The Hallmark Channel, serving the second-oldest demographic on TV - with a median age of 64, according to MediaVest research - has the best commercial-retention numbers of any ad-supported cable network, as the older audience is less likely to fast-forward through commercial breaks, writes Mediaweek.
Hallmark Channel was the 12th most-watched ad-supported cable channel of 2007, with an average 1.25 million total viewers. In February, Hallmark was cable’s 10th most-watched network, with average viewer numbers up 22 percent over the same month last year. Ad revenue has also grown, up 21 percent in the fourth quarter to $63 million and up 18 percent for the year.
Hallmark is launching a high definition movie channel on April 2.
Clear Channel’s operating results for the first quarter were flat, reflecting a continued weak demand for radio advertising. Outdoor advertising performed better than radio in the quarter for the second quarter in a row, with revenue gains of 12 percent.…
Among the near-constant doom and gloom reporting about the newspaper industry, every now and then comes a story that points out how smaller, community newspapers are bucking the trend.
Small town newspapers are faring better than most of their regional…
Busy moms apparently aren’t willing to waste their “me time” watching television commercials.
According to new research from MindShare that focused on American mothers, reading, surfing the web and watching television were the top me-time - or personal down-time -…
Ryan Seacrest is in talks with CNN to replace Larry King, according to sources close to Seacrest.
The source, however, also says, “I don’t think it’s going to happen,” writes Fishbowl LA.
Seacrest is currently host of E! News, American Idol…
Editors at Hachette’s digital operation will do well to have their digital skill sets firmly behind them. The company has reportedly chopped 15 editorial jobs from a staff of about 100 in its digital operation; those positions will eventually be…
Most CMOs with more than 10 years of experience describe themselves as “extremely loyal” to specific brands, according to a survey of marketing officers at Fortune 100 companies conducted by LoyalTV.com, a video sharing website.
92 percent of CMOs with…
