US banks and credit institutions spent $13.4 billion in 2007 on direct marketing advertising - which generated $178.8 billion in sales, and the amount of those returns is forecast to hit $286.2 billion in 2012, according to the Direct Marketing Association (DMA), MarketingCharts reports.
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When the first PPM numbers were released in Houston last summer, there was some concern in the industry about the future of Urban radio, but Arbitron pres/sales & marketing said during the monthly PPM update today that Urban radio is strong and vibrant in the PPM world.
Some 41 percent of cell phone users who remembered seeing mobile advertising could remember at least one brand - that’s up 20 percent from three months earlier, when 34 percent recalled at least one brand, according to Limbo’s “Mobile Advertising Report Q1 2008.” - via MarketingCharts.
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Las Vegas Life magazine is ceasing to be a print publication with its April issue; content from the magazine will go online, to become part of what publisher Greenspun Media anticipates will be a “category crushing” web portal.
Some 8 in 10 teenagers (81 percent) say they are at least somewhat happy - 36 percent say very happy - and they list girlfriends/boyfriends, religion, friends and parents as positive influences, according to a recent OTX Research and Intelligence Group study, writes MarketingCharts.
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Britain’s largest supermarket chain, Tesco, plans to open its first Russian stores, and is currently studying possible store sites, according to real estate advisors who have held talks with the retailer, writes Bloomberg.
