As RFID (radio frequency ID) tags are included in more and more consumer goods - sometimes without the owner’s knowledge or consent - some states are taking steps to curtail the privacy invasion.
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Advertising expenditures for newspaper websites in 2007 increased 18.8 percent, to $3.2 billion - accounting for 7.5 percent of all newspaper ad spending last year (up from 5.7 percent in 2006), according to preliminary estimates from the Newspaper Association of America, MarketingCharts writes.
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Consumers’ wallets may soon slim down as result of new ’single swipe’ technology.
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Yahoo has launched the new property Shine, a site targeted at women 25-54 and underserved by Yahoo’s current properties.
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Clear Channel still has no firm date to close its deal to go private - and cannot, in fact, confirm that the deal will go through at all.
ABC recently got busy requesting pilots, presentations and series.
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The Economist grabbed its first-ever number one spot on AdWeekMedia’s annual Hot List, up from a number ten showing last year.
Sony is seeking consumers willing to watch a feature-length film on a two-inch screen by launching the first mobile phone movie network in the U.S.
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GM delivered 27 percent more online display ads than Toyota in January, but Toyota delivered 32 percent more ads per person reached, according to the first public release of advertiser-level data from comScore’s Ad Metrix service, in this case for online advertising by auto manufacturers, reports MarketingCharts.
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Network radio is “sort of a hot new medium,” according to Maja Mijatovic, director of national radio, Horizon Media. The medium was up 4 percent in 2007 to $1.15 billion, compared to the rest of radio, which was down 3 percent to $18.5 billion.
Nielsen has faced a couple of months’ worth of occasional reports of glitches in the company’s measurement systems that have caused over- or under-reporting of audiences.
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