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Network radio is “sort of a hot new medium,” according to Maja Mijatovic, director of national radio, Horizon Media. The medium was up 4 percent in 2007 to $1.15 billion, compared to the rest of radio, which was down 3 percent to $18.5 billion.
Network radio is nearly sold out through May, with retail, financial services, telecommunications and cable and TV boosting sales, writes Mediaweek.
Radio networks like ABC Radio, Premiere Radio Networks, Dial-Global and Westwood One have worked to make network radio act more like local by offering copy splits down to the station level. Big box retailers such as Home Depot, Sears and Wal-Mart have begun using the efficiencies of network radio, adding network radio buys to their marketing mix, says Jamie Bartholomew, vp, director of radio at Initiative.
Comcast is hoping to enlighten media buyers on the ways of young men ages 18-34 with its new “field guide,” titled Hunting with Lightsabers, that has been in the works for a year and is now available.
The guide provides…
One of the few remaining tabloid book review sections in the country’s newspapers bought the farm this weekend.
The Chicago Tribune, which last year moved its stand-alone book review tabloid from Sunday to Saturday, has killed the section altogether, replacing…
A “Money Bus” took off to begin its tour of the country this week. The bus - part of a campaign by Kiplinger’s Personal Finance, the National Association of Personal Financial Advisors (NAPFA) Consumer Education Foundation, and TD Ameritrade Institutional…
Though prime time viewing on broadcast is down, all four networks are up in viewers for NFL games through the first four weeks of the season, compared to last year.
NFL games are scoring high ratings in part because the…
Most Americans are very concerned about their internet privacy and many are taking steps to limit the information that is being collected and shared about them online, according to a poll from Consumer Reports, MarketingCharts reports.
To combat what they view…
Companies are struggling with how to adapt to serve a new wave of consumers from the Millennial Generation (or Gen Y) - born between 1982 and 2001 - according to a global survey by the Economist Intelligence Unit and Alcatel-Lucent company Genesys, reports Retailer…
