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The Economist grabbed its first-ever number one spot on AdWeekMedia’s annual Hot List, up from a number ten showing last year.
The business publication marks the biggest jump on the list and indicates that news and business titles can compete heartily in a market rife with women’s lifestyle magazines.
The Economist earned the Executive Team of the Year Award for its publisher and editor while Men’s Health Editor scored Editor of the Year. Men’s Vogue took Startup of the Year and New York magazine received Design Team of the Year. The first Magazine Site of the Year award went to People.com
AdweekMedia’s annual Hot List is based on the following factors: ad page and revenue gains, performance within a magazine’s competitive category, circulation gains, interviews with media buyers and consultants, and AdweekMedia’s editorial judgment. Magazines must have at least $50 million in advertising revenue and publish 10 issues or more each year.
Here’s a full accounting of the Hot List for 2008:
1. The Economist, circulation 720,882, ad revenue up 24 percent
2. Real Simple, circ 1,986,605, ad revenue up 22.8 percent
3. Harper’s Bazaar, circ 729,767, ad revenue up 26.8 percent
4. More, circ 1,265,999, ad revenue up 25.4 percent
5. Vogue, circ 1,273,546, ad revenue up 10 percent
6. Glamour, circ 2,353,854, ad revenue up 18.2 percent
7. Family Circle, circ 4,011,530, ad revenue up 17 percent
8. Martha Stewart Living, circ 2,021,934, ad revenue up 24 percent
9. Condé Nast Traveler, circ 819,683, ad revenue up 22 percent
10. New York, circ 429,116, ad revenue up 16.3 percent
(AdWeekMedia also issued its “10 Under 50 List,” which highlights the top magazines with under $50 million in annual revenue.)
The complete Hot List is available in the March 31st issues of Adweek, Mediaweek and Brandweek and online at www.adweek.com, www.mediaweek.com and www.brandweek.com.
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