»
Consumers’ wallets may soon slim down as result of new ’single swipe’ technology.
The new technology, from loyalty marketing tech firm Chockstone, allows retailers to use a payment terminal to process gift, loyalty and credit cards - without all those pesky loyalty cards and key fobs. Instead, retailers can put loyalty card info directly onto consumers’ major branded credit cards.
Chockstone’s 46,0000-location network includes Subway, Ticketmaster and Chili’s.
Consumers are heavily engaged in loyalty programs with participation on the rise, according to marketing consultancy Colloquy. Colloquy studies show the average U.S. household was signed up for 12 different loyalty programs in 2007, a 35 percent increase since 2000. Financial services led the charge, as reported in BrandWeek, growing 164 percent during the seven-year study period. Specialty retail saw gains of 93 percent.
The technology raises concerns both for brands and consumers: For loyalty-program users, the technology is another privacy concession. And marketers may worry that without wallet real estate, customers will lose that top-of-mind connection to a brand.
Broadcasting company Radio One has struck a deal to sell ads on hip-hop news site AllHipHop.com.
The agreement spans five years and gives Interactive One, Radio One’s digital division, exclusive access to AllHipHop’s ad inventory, writes MarketingVox. AllHipHop boasts five million…
Tribune Co.’s sale of Newsday to Cablevision allows Tribune and its new chairman, Sam Zell, to put $600 million in expected cash proceeds toward its roughly $13 billion debt. This buys Tribune Co. more time to implement plans to turn…
Apple’s new model of the iPhone, which will provide 3G access and faster data connection speeds, is imminent, if the shortage of the current model means anything.
Apple’s website announced yesterday that the company is out of stock on previous…
NBC’s unusual upfront garnered mixed reviews from the media crowd; some blamed the network for using the new format to draw attention away from a weak programming slate, while others liked the innovative format.
Yesterday’s upfront event drew advertisers through…
Sirius losses shrunk in the first quarter, while XM’s losses widened, the companies announced yesterday, in what they hope will be their last quarterly financial reports as stand-alone companies.
Sirius’s loss of $104 million was an improvement over last year’s…
Budget Travel magazine is allowing readers to frolic through its pages in a whole new way: nearly all of the text and photography of the June issue was generated by readers.
The magazine pulled in 2,800 pitches, for a final…
