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Yahoo has launched the new property Shine, a site targeted at women 25-54 and underserved by Yahoo’s current properties.
The site, which will give the struggling internet company more ad revenue opportunities, is a tardy foray into a market well covered by competitors such as iVillage. It’s the first Yahoo property aimed at a single demo and will offer content on topics such as parenting, sex, healthy living, money, fashion, beauty and home. Shine will likely take over for the existing Yahoo food site.
Shine exclusive content will be developed through partnerships with media companies such as Hearst Communications Inc. and Rodale Inc. Yahoo has hired a team of editors to produce original material. In a departure from other Yahoo sites, Shine, according to Yahoo News, will be presented in blog form, with newest items on top and editor commentary.
Broadcasting company Radio One has struck a deal to sell ads on hip-hop news site AllHipHop.com.
The agreement spans five years and gives Interactive One, Radio One’s digital division, exclusive access to AllHipHop’s ad inventory, writes MarketingVox. AllHipHop boasts five million…
Tribune Co.’s sale of Newsday to Cablevision allows Tribune and its new chairman, Sam Zell, to put $600 million in expected cash proceeds toward its roughly $13 billion debt. This buys Tribune Co. more time to implement plans to turn…
Apple’s new model of the iPhone, which will provide 3G access and faster data connection speeds, is imminent, if the shortage of the current model means anything.
Apple’s website announced yesterday that the company is out of stock on previous…
NBC’s unusual upfront garnered mixed reviews from the media crowd; some blamed the network for using the new format to draw attention away from a weak programming slate, while others liked the innovative format.
Yesterday’s upfront event drew advertisers through…
Sirius losses shrunk in the first quarter, while XM’s losses widened, the companies announced yesterday, in what they hope will be their last quarterly financial reports as stand-alone companies.
Sirius’s loss of $104 million was an improvement over last year’s…
Budget Travel magazine is allowing readers to frolic through its pages in a whole new way: nearly all of the text and photography of the June issue was generated by readers.
The magazine pulled in 2,800 pitches, for a final…
