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Top Canadian Web Rankings Issued for February 2008

Google Sites, having grabbed the top position in Canada for the first time in January, maintained that lead in February, according to comScore World Media Metrix data. Meanwhile, traffic to Canadian websites in the tax category jumped 17 percent to approximately 3 million unique visitors, MarketingCharts reports.

Top 25 Properties

(View table of top 25 web properties by number of visitors, Feb. vs. Jan. ‘08.)

Among the highlights:

  • Microsoft (22.224 million visitors) and Yahoo (16.150 million) took the No. 2 and No. 3 positions, respectively.
  • Apple Inc. made the Top 10, with 8.316 million visitors.

Top Gaining Categories

(See table of the top 10 gaining categories, Feb. vs. Jan. ‘08.)

Categories other than Tax that underwent significant growth:

  • Geneaology (up 19 percent)
  • Lotto/Sweepstakes (10 percent)
  • Weather (7 percent)
  • Automotive - Manufacturer (6 percent)

Top 10 Gaining Properties

(See table of top 10 gaining properties, Feb. vs. Jan. ‘08.)

Due to February’s fewer days, there are generally lower visitation totals, which also affect overall growth data. However…

  • Traffic to The Mozilla Organization increased 61 percent due to a Firefox browser upgrade.
  • Funbox.com, a mobile entertainment company, underwent 301 percent growth to reach 2.467 unique visitors.
  • Internet gaming group WildTangent Network had 2.057 million unique visitors, a 70 percent increase from January ‘08.

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Ad Industry Declines Mirror 2001 Recession: Goldman Sachs

All sectors of the media business will suffer from the weakened economy in 2008 and 2009, with a slump in local advertising particularly hurting newspapers and local TV, according to a new projection from Goldman Sachs.

Broadcast nets will experience…

Print read more like this »

NY Times Shuts ‘International Herald Tribune’ Site Down

The New York Times is shuttering its International Herald Tribune site; NYTimes.com will soon host the international news normally reserved for its sister website.

The move is not about cost savings, but rather about growth, NYTimes.com general manager Vivian Schiller…

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Vaseline Tracks Actual Buzz about New Lotion in Small Alaska Town

Unilever’s Vaseline set forth on an unusual research project in a small town in Alaska. Setting up a storefront, the company began giving away free bottles of lotion and asking recipients to name the person who had recommended they come…

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‘Meet the Press,’ Minus Russert, Suffers Slow Slide

Meet the Press, the show hosted by Tim Russert for 17 years before his death last June, is beginning to slip in ratings.

Last month, CBS’s Face the Nation pulled ahead of Meet the Press for the first time in two…

Interactive read more like this »

Blogging Hits Mainstream, Integral to Media Ecosystem

Bloggers collectively create nearly one million blog posts each day, and half of bloggers believe blogs will be a primary source of news and entertainment in the next five years, according to Technorati’s 2008 State of the Blogosphere Report, MarketingCharts writes.…

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Discount Retailers Report Mixed September Results

Wal-Mart and Costco reported same-store gains in September, with sales rising 2.4% and 9% respectively. Sales at Target stores open at least a year fell 3%, writes Retailer Daily.

Below, fiscal results from the discount retail giants:

Sales of food and…

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