Nearly 50 percent of the U.K.’s kids - that is, those ages 8 to 17 years old - who have access to the internet have created a profile on a social networking site.
The Spectrum channel on Sirius Satellite Radio is going back to Rockville with a week-long takeover by R.E.M. (Warner Bros. Records).
Getting a one-month-plus jump on rival networks, NBC is set to announce its fall season and, supposedly, much of its new “year-round” slate, today.
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U.S. advertising spending in 2007 rose just 0.6 percent from 2006 - much lower than in other regions - but internet ad spend continued to demonstrate the strongest performance (18.9 percent growth) of any media category in the U.S., according to Nielsen, writes MarketingCharts.
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The Yellow Pages industry is being pressured to provide more audience measurement to its national advertisers.
Wal-Mart is launching the most comprehensive environmental sustainability campaign in its history. But they can’t claim it saves consumers money.
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Clear Channel’s private equity buyers sent a letter to the banks that are financing the deal which said that the only fundamental issue dividing the parties is the fact that the banks changed an agreement for seven-and-a-half year long-term financing to a three-year bridge.
Starcom has gone all aggressive, making upfront deals with high-definition TV networks more than a month before the traditional upfront gets started.
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Pizza Hut used April Fool’s Day to call attention to its new pasta offerings.
Talbots Inc. will boost its direct marketing and web efforts for Talbots and J. Jill brands after dumping TV and national print advertising.
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In its first advertising expenditure forecasts of 2008, ZenithOptimedia downgraded its combined growth forecasts for North America and Western Europe this year from 4.4 percent to 3.8 percent, as the credit crunch drains consumer and business confidence, reports MarketingCharts.
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Boston’s CBS affiliate, WBZ, fired 30 employees this week in response to sluggish 2007 earnings and revenue.
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The Weather Channel will start testing mobile video ads in its mobile video forecasts later this year.
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