»
Boston’s CBS affiliate, WBZ, fired 30 employees this week in response to sluggish 2007 earnings and revenue.
The layoffs hit the newsroom, web unit, sales, engineering department and promotions. No reporters or anchors, who are under contract, felt the axe. It’s the second round of layoffs in just over a year at WBZ, as reported by the Boston Herald.
Nationwide, CBS owned and operated stations have made deep cuts, according to PaidContent: 17 were cut at WBBM Chicago and 14 at KPIX San Francisco. Other stations hit were KCNC Denver and KOVR Sacramento, Calif., plus others. CBS owns 29 stations.
CBS Corp. reported a nearly 15 percent decline in fourth-quarter earnings. Revenue fell 3 percent, to $3.76 billion.
TargetSpot has acquired online streaming ad rep firm Ronning Lipset Radio in a move that will form the largest audio advertising network and streamline the buying of online radio spots, the companies say.
TargetSpot is an online system for creating,…
FT Group, publisher of the Financial Times, saw total revenue leap 11% for the first nine months of 2008. Circulation and ad revenue grew, as did revenue from interactive data.
Ad revenue was up 1% over the first nine months…
Location-based services that allow marketers to connect with consumers wherever they are have long been considered the ideal in advertising. eMarketer is predicting that the opportunity will grow significantly in coming years, with the number of consumers using such services…
Comedy Central is building on the success of its two wildly popular fake-news programs, The Colbert Report and The Daily Show, adding a show called Chocolate News.
The new show will star David Alan Grier as the pompous host of…
Prices of list rentals are declining across the board and – for the first time ever - show a downward trend in every B2C and B2B category tracked, according to Worldata’s Fall 2008 List Price Index (see table), writes MarketingCharts.
Permission-based email…
Custom publications are being increasingly produced by specialty editors and designers (73%) rather than by those in communications roles, according to a study conducted by the Custom Publishing Council (CPC) in cooperation with Publications Management, writes MarketingCharts.
The survey, “Staffing and Compensation:…
