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Starcom has gone all aggressive, making upfront deals with high-definition TV networks more than a month before the traditional upfront gets started.
The agency said the deals were done after conducting the first-ever HD-dedicated upfront market, writes MediaPost. Negotiations were said to be based on new set-top box data from DirecTV and from Charter Communications cable system in L.A., and to include Discovery HD Networks, Mark Cuban’s HDNet and HDNet Movies and NBC Universal’s Universal HD.
The set-top data allowed Starcom to make deals on second-by-second data, a measurement the agency has been pushing for in recent months.
According to a 2007 study by Starcom and Discovery Networks, advertising recall increased 39 percent after a campaign in standard TV definition (SD), and by 107 percent following a campaign on an HD channel. Viewers also said ads were 41 percent more enjoyable on HD; and purchase intent improved by 55 percent.
A Nielsen Media Research report released to clients last week shows that nearly 27 percent of U.S. TV households are capable of displaying HDTV programming on their TVs. That’s up 19 percent from six months ago, according to another MediaPost article.
However, the report is quick to point out that measuring HDTV homes is difficult because of the rampant misconceptions of the technology. Consumers confuse HDTV with digital television, digital cable and widescreen television.
All sectors of the media business will suffer from the weakened economy in 2008 and 2009, with a slump in local advertising particularly hurting newspapers and local TV, according to a new projection from Goldman Sachs.
Broadcast nets will experience…
The New York Times is shuttering its International Herald Tribune site; NYTimes.com will soon host the international news normally reserved for its sister website.
The move is not about cost savings, but rather about growth, NYTimes.com general manager Vivian Schiller…
Unilever’s Vaseline set forth on an unusual research project in a small town in Alaska. Setting up a storefront, the company began giving away free bottles of lotion and asking recipients to name the person who had recommended they come…
Meet the Press, the show hosted by Tim Russert for 17 years before his death last June, is beginning to slip in ratings.
Last month, CBS’s Face the Nation pulled ahead of Meet the Press for the first time in two…
Bloggers collectively create nearly one million blog posts each day, and half of bloggers believe blogs will be a primary source of news and entertainment in the next five years, according to Technorati’s 2008 State of the Blogosphere Report, MarketingCharts writes.…
Wal-Mart and Costco reported same-store gains in September, with sales rising 2.4% and 9% respectively. Sales at Target stores open at least a year fell 3%, writes Retailer Daily.
Below, fiscal results from the discount retail giants:
Sales of food and…
